Also profiles industry developments, including the pepsi challenge, the reformulation of cocacola, and the consolidation of the bottler network. They are and have been the two largest producers of csds since the 50s. Cola wars this report is based upon the information from the harvard business case. Cola wars in china ryan criscione alfred state college cola wars in china wahaha group was founded in 1987 and since then has become chinas leading soft drink producer. From 1975 to 1990s, both the company achieved a steady growth at the rate of 10% in terms of revenue. The case study significantly states that the cola war is predominantly. Also profiles industry developments, including the pepsi challenge, the reformulation of coca cola, and the consolidation of the bottler network. Having all of the relevant and necessary information in one place has also a. But the cost of a large plant with multiple lines and automated warehousing could reach hundreds of millions of dollars. Pepsi in the 1990s case study analysis, subjects covered competitive advantage corporate strategy international business by david b.
They are and have been the two largest producers of csds since the 50s and have been competing since the early 1900s. Cocacola is a wellrecognized soft drink brand in united states. Coke and pepsi in 2010 make sure your memo is in a business memo format. Cola wars case study free download as powerpoint presentation. The article presents a case study in ethics and industrial espionage involving cocacola co. The case study describes the competition between pepsi and coke, known as the cola wars, which started as a classic battle and ended as worldwide competitive warfare at the turn of the century. Throughout this almost duopolistic competition, cokes share grew from 33. Coke and pepsi in the twentyfirst century explains the situation and development of both the companies internal and external strategies that has engaged both the companies to battle on for almost a century. The views represented here are those of the case author s and do not necessarily reflect the views of the society for case research.
Cocacola is a good business to work for and invest in because it strengths and opportunities will help improve. Pepsi in the 1990s case study solution, cola wars continue. Historically, the soft drink industry has been extremely profitable. Syllabus page 16 the soft drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics.
Throughout the year the company has endured setbacks that have weakened the company but has also made them stronger by improving and innovating the company. The article presents a case study in ethics and industrial espionage involving coca cola co. That case, which i wrote with sharon foley, was called, the cola wars continue. Make the right decision with our coca cola case study help service. This is surprising considering the fact that product sold is a commodity which can even be produced easily.
Coke and pepsi in 2006 cocacola and pepsicola have a long history of intense competition since 1950. Going global hbs case analysis case study analysis. Use these questions to think about the case and develop your own analysis. Sleeper this case was prepared and is intended to be used as a basis for class discussion. Cola wars weaken the independent bottlers and required higher stakes in response to the competition actions summary. In the case study, the economics of soft drinks and bottling industries and the history and internationalization of the cola wars is being described. Cola wars in china case solution and analysis, hbr case. This case is meant to be used in conjunction with the extant cola wars case studies. Lucio received a letter sent in a coca cola business envelope offering the latters fouryear marketing plan. Cola wars case free download as powerpoint presentation. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. With the presence in more than 200 countries and the daily average servings to 1. Besides the csd carbonated soft drink consumption rise, it brought both coke and pepsi enjoyed significant revenue growth.
Cola wars coke vs pepsi harvard business school case study 1. Increase the price of their 12 ounce can threats alternatives to soft drinks natural fruit smoothies, ice teas, water. Pepsi strengths the brand name they appealed to the youth pepsi generation to help build it consumer base and increase its market share. In this case, if we study the concentrate business with this respect, according to exhibit 2 of the case study, about 66 % of the u. Pdf soft drink industry after enjoying the privilege of being an item of daily use in. It outlines the global positions of pepsi and cocacola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets. International positions of pepsi and cocacola in 2008, the soft drink market as it describes and gives an overview of the state of competition in. Cola wars case study solution questions stocks option. Both coca cola company and pepsico are the largest players in the carbonated soft drinks csd industry. Questions regarding case study pepsi cola wars free essays.
The case raises the issue of whether any or all of these markets are a structurally attractive for soft. A case study in ethics and industrial espionage janell m. Cola wars continue coke and pepsi in 2010 case analysis. Porters five forces, coke industry analysis based on case study information the coca cola company is one of the most successful csd beverage company to ever hit the market. The case covers developments in the soft drink industry through 1993. In the case of coke, territorial rights did not extend to national fountain accounts, which.
Coke and pepsis uncivil cola warscase study analysis. Going global excel file, subjects covered competition consumer marketing finished goods industry analysis international business strategic positioning by frank v. Coke and pepsi in 2010 1 overview power point page ppp 2 for more than a century, coke and pepsi compete for market share within the worlds beverage market. This document is authorized for use only by milena lizarazo in cmba competitive. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before.
Pepsi in the 1990s case study by shamika shoulders csudh management 490 may 26, 20 swat analysis company. Thus, with our coca cola case study help service, you will get immediate response. History of cocacola cocacola was formulated in 1886 by john pemberton pharmacist. It outlines the global positions of pepsi and coca cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets. Pepsi in the twentyfirst century cola wars introduction the case talks about the control over distrib view the full answer previous question next question get more help from chegg.
Pepper snapple groupthree firms, namely cocacola company, pepsico inc. A brief presentation on case study cola wars where we try to analyse the past history and. Cola wars coke and pepsi deanna chang jamie prescott jonathan wong shaistah bahrainwala yau. Cola wars in china case study essay example graduateway. Widely applicable lessons one of the most important lessons to be learnt from the cola wars case is that managers can have an impact on the structure of their industry and how they manage the competition with their biggest competitors. Cola wars case solution free download as powerpoint presentation. In fact, the company maintains a leading position in a number of product categories such as. The internet, globalization and digitization contribute to the markets. Cocacola company and pepsico are two industry leaders in the carbonated soft drink industry. Cola wars in china case solution,cola wars in china case analysis, cola wars in china case study solution, core competencies functional areas v r coi ns competitive consequence performance implications financial yes no yes yes sustainable competitive advantage a. Cola wars continue case solution and analysis, hbr case.
Pepper snapple groupthree firms, namely coca cola company, pepsico inc. Case study on coca cola sponsorship ethical dilemma london olympic games 2012 rachel schmitt sees 560 june 6, 2012 to. Fiveforces analysis for csd, cola wars case of harvard business school. Aug 19, 2019 marketing history market research in the beginning. International positions of pepsi and cocacola in 2008, the soft drink market as it describes and gives an overview of the state of competition in three markets. Consider the following questions along with your analysis. Coca cola company and pepsico are two industry leaders in the carbonated soft drink industry.
Soft drink market is shared by three firms namely coca cola company, pepsico inc. This market model coke vs pepsi case study solution follows the more than 100year cola war between coke and pepsi when first starting to use the market model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products the 6. Cola wars coke vs pepsi harvard business school case study. Cola wars in china case solution and analysis, hbr case study.
Cola wars 2010 case studies cola wars continue coke and. Sharp consulting, ceo it can be argued that sport plays one of the most important roles in everyday life of people not only in. Mar 06, 2017 porters five forces, coke industry analysis based on case study information the coca cola company is one of the most successful csd beverage company to ever hit the market. Lucio received a letter sent in a cocacola business envelope offering the latters fouryear marketing plan. Mar 18, 2018 lets make your business digital with lapaas. They have a high population, the median age is 18 and they consume only four cocacola a year. What are the sources of competitive advantages in the soda industry.
That will cover 23 modules of business and digital marketing like seo, sem, email marketing, social. Cola wars in china case solution, cola wars in china case analysis, cola wars in china case study solution, core competencies functional areas v r coi ns competitive consequence performance implications financial yes no yes yes sustainable competitive advantage a. Aug 15, 2017 coke vs pepsi cola wars case study solution. Coca cola and pepsi dominated the carbonated soft drink csd industry for over a century but are now experiencing significant and continuing drops in sales due to changes in their external environments. Cola war case study free download as powerpoint presentation. The case study discussion in a pdf because of financial tables. Be the first to comment on coke, pepsi and the uncivil cola wars. Cocacola company sells its product around the world in more than 200 countries and has a product portfolio of more than 35,000 drinks. Sharp consulting, ceo it can be argued that sport plays one of the most important roles in everyday life of people not only in the united states but also around the world. The study starts with determining the major players in the soft drinks and the juices market, their overall consumption pattern among the people and ends read more more about sample case analysis question. You can waste your time in failed attempts to write this paper or hire our coca cola case study writers and save your time for other important work.
It details an incident wherein pepsicos executive antonio j. Hbs case 9 711 462, may 26, 2011 coke and pepsi are part of an oligopoly market. Oct, 2016 cola wars coke vs pepsi harvard business school case study 1. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. Major strategic competitive moves and countermoves are described. Conduct a pepsi challenge in indonesia case study template. Executive summary the case study cola wars continue.
Long time industry leaders cocacola and pepsicola largely drive the profits in the industry, relying on porters five forces model to explain the attractiveness of the soft drink market. Soft drink market is shared by three firms namely cocacola company, pepsico inc. The cost to build and run a manufacturing facility was relatively little, concentrate companies invested heavily in research and development and marketing of the product, and successful customer development agreementswhere the company would offer. Would acceptance of the letter by pepsico vice president lucio be ethical. Do not structure your memo as answers to these questions. Forward provides educators and students with a brief update of key changes at a particular company covered in a related case study. Provides a summary of the history of the soft drink industry prior to world war ii, and over the period 19501990 in greater detail. Cola wars coke and pepsi deanna chang jamie prescott jonathan wong shaistah bahrainwala yau lo 3. Market share because cocacola has a high focus on sales outside of the u. Overview industry analysis using porters 5forces model.
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